Marketing-It's Popcorn Time Essay Example | Topics and Well Written Essays - 500 words

Marketing-It's Popcorn Time - Essay Example The popularity and wide acceptance of the internet is manifested in the increasing internet literacy and rising usage worldwide. Thus, this large potential of the internet in reaching out target market can be utilized by IPT. Through the internet technology, marketing and distribution of products can be done online by setting up a website. IPT’s products can be advertised and orders can also be taken online. This can increase customer satisfaction because they can now shop for IPT’s products in the convenience and comfort of their own homes. Through the internet, a company can also customize buyer experience through the use of value-adding features which can be manipulated by the customer. In the long run, IPT can use the internet technology to cater to a wider market since the scope of internet is global. The company can partner with a local distributor in a specific country where it wants to distribute its products while conducting order generation and processing in i ts website. Internet technology will also enable IPT to conduct business to business transactions with suppliers and distributors thereby strengthening its strategic alliances with them (Kotler 2005). Customer relationship management generally covers the activities of business organizations in managing customer relationship including collecting, storing, and analyzing customer information (Customer Relationship Management 2007). One of the aspects of this tool is the use of databases which gathers information about the demographics, past orders, and transaction history with the customer. For IPT, a customer databases is a gold mine because it enables it to identify and understand its customers. Through the various databases, IPT gain knowledge on the specific preferences of buyers with different profile. After analyzing the buying history of a customer, IPT can use the information in conducting more specific target marketing. CRM