Interim report Research Proposal Example | Topics and Well Written Essays - 1250 words

Interim report - Research Proposal Example stigmatization is one of those practices that enable argumentationes to attract and retain customers, who always make comparisons between brands to arrive at the best one that effectively meets their goals and objectives.Having a good line brand is essential in differentiating the goods and services produced by a business to those produced by other businesses1. Additionally, successful business brands and the branding process is essential towards cause customer loyalty. It is significant for businesses to understand that the branding process is not meant for multinationals along instead, it has to be made by all businesses that designs and produces goods and services for people.Brands, as used in business activities can be described from two important approaches, first, a brand can be looked at as a special mark, emblem or image the distinguishes businesses and products of one company to another2. Secondly, branding can be looked at in terms of the thoughts and perspectives that people often have on the business and the products it offers. The process of building successful brands plays an important role in the customers decision-making process over products and services they want to buy. In most cases, customers will often go for popular business brands they often tend to think that these brands have been made under the highest standards. This paper examines the process of creating effective business brands as well as how they help to improve business functions.Brand strategy in business functioning refers to the systematic plan that defines the vision of the business and articulates how the business carries its functions in achieves come down goals and objectives3. The strategy illustrates how the business creates its demand and attractiveness for clients that have to make a choice among many products being offered by other business rivals in the environment.It is important to